Chattrade Enterprises started its operations as a Commodity Wholesale Distributor of well-known Sardines brands.  The company has then evolved into a dynamic and customer driven organization.  It has nurtured through the years its own SABA brand of canned seafood.  SABA is leader in squid, cuttlefish and pink salmon and a strong contender in the mackerel and sardines categories.

The company has also been the exclusive distributor of the F&N line of canned dairy products, the No. 1 milk in Singapore and Malaysia  and SUNNY BOY (MG) Full Cream Powdered Milk, a French brand since 1985.

1987 Chattrade launched the HAPPY COW line of canned liquid milk products and recently re-launched the brand by concentrating in the Evaporated and Sweetened Condensed Creamer categories.

Chattrade Enterprises was appointed as the Exclusive Worldwide Distributor of the ROSEBOWL brand of canned seafood by its trademark owner from Pasadena, USA.

The company has also led the canned seafood industry to innovation by launching the first and only line of ready-to-eat products namely the SABA Squid Sisig, Squid Bopis, Squid Kare-kare, Ginataang Tulingan, Seafood Pares, and Mackerel Fishsteak.

Chattrade has been in the seafood business for several decades and is also venturing into the frozen seafood industry, promising high quality fish at affordable prices. Chattrade delivers whole gutted Salmon and choice cuts like Belly, Steak Cuts and Fillet plus Calamari Steaks, Squid fingers, Scallops and others.


We provide full marketing, merchandising, and distribution for all the products we are carrying. We make sure all distribution channels are tapped to provide products the best opportunity for volume sales. We also gather feedback as after sales service for customers and as a recommending partner to suppliers for future product developments.

The following are the products exclusively distributed by Chattrade Enterprises:

We have the capability to market our products to different regions of the world. We can arrange for Full Container direct shipments or through consolidation of different products for distribution and marketing of products to any part of the globe.

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